ADVERTISING ON NETFLIX 2025 – BIG SCREEN. BIG ATTENTION.
Learn about Netflix advertising in 2025: ad formats, targeting options, audience insights & costs. Big screen, big attention for your brand.
Highlights
- Extensive reach with a diverse content library
- Multiple ad formats: video, static pause ads, and exclusive title sponsorships
- Advanced targeting including genre, Top 10 content, and viewing moods
About Netflix
Netflix is a global subscription-based video on-demand (SVOD) streaming service. They launched in Germany in 2014 and became one of the most popular streaming services since then. Netflix offers a wide range of original and licensed content like movies, series, documentaries, reality shows, stand-up comedy and content for kids. In March 2023, Netflix began with live events and plans to increase the amount of live programming in the future. The Netflix content library contains popular titles like Squid Game, Money Heist, Wednesday or Stranger Things.
What is Netflix Advertising?
Netflix started offering its ad-supported subscription tier in November 2022. The plan, initially called "Basic with Ads", was introduced as a cheaper alternative to Netflix's ad-free tiers, marking the company's first foray into advertising since its launch as a streaming service in 2007. In 2025 users with an ad-supported subscription tier can see up to 5 mins ads per hour. Due to the ads policy, Netflix does not show advertisements on kids' profiles or any content designated for children under 13.1
Netflix Ad Formats
Since they started their ad-supported subscription tier, Netflix continuously expanded their ad products and features2. Among classical video ads, Netflix rolled out pause ads and sponsorships in 2024 in Germany.
Video Ad (Pre- or Mid-roll)
- Spot Length: 10; 15; 20 or 30 sec.
- File Type: MP4 or MOV
- Resolution: 1920x1080 (recommend) or 1280x720
Static Pause Ad
- File Type: transparent psd or png
- Resolution: 2592 x 2157
- DPI: 72
Single Title Sponsorships
- see Video Ads
- needs confirmation from Netflix
- is exclusive per title/per country
Audience Insights of Netflix in Germany
Netflix offers unbeatable engagement—ad-supported members in Germany3 watch over 36 hours of content each month on average. Non-skippable ads and limited breaks mean high completion and impact.
- For members with an ad-supported Netflix subscription, Netflix is number one in terms of advertising experience, better than any other streaming or video service.
- 50% of members with an ad-supported Netflix subscription spend less than two hours per week watching linear television.
- Netflix attracts more attention than social media, linear television, online video, and online display.
- Compared to linear television, ads on Netflix are 1.9 times more likely to be seen.
- 81% of users watch a pause ad for 15 seconds or longer on the screen.
Targeting Options on Netflix
Netflix offers a wide range of targeting options including:
- Age & Gender
- 18-24, 25-34, 35-49, 50-54, 55-64, 65+
- Geo Targeting
- Country, state, city, postal code
- Genre Targeting
- 15+ genres
- Top 10 Targeting
- Netflix Top 10 Content
- updated daily here
- Title Targeting
- Device Targeting
- Viewing Moods
- a feature that allows advertisers to reach audiences based on their emotional engagement states derived from viewing behavior.
- Interests Targeting
- and more…
What does Netflix Advertising cost?
There are many factors that influence the final price of a Netflix advertising campaign. It depends on your ad format, spot length, targeting options and also factors like deal type and seasonality play a role. Additional fees such as those from third parties, publishers, and other administrative expenses may also apply.
Cost Indicator | €€€€ |
To get a first estimation about potential reach and costs, you can simply use our CTV planner. Please note that you will have to add 2 more inventories to get a price estimation. In case you only plan to advertise on Netflix, just approach us with a short message and we will send a non-binding offer.
How to Start Advertising on Netflix | Checklist
You want to learn more about Netflix advertising with more concrete insights, ad guidelines and examples? Just leave us a message here and we help to complete your checklist to run your next CTV campaign on Netflix.
Helpful Links
1) Netflix Ad Policy [↗]
2) Netflix Ad Specifications [↗]
3) Netflix Ads Insights [↗]
4) Netflix Help Center [↗]