ADVERTISING ON PARAMOUNT+ 2026 – BLOCKBUSTERS, ORIGINALS & BRANDED IMPACT.
Learn about (CTV) advertising on Paramount+ (Paramount Plus) in Germany 2026: ad formats, targeting options, audience insights & costs.
Highlights
- Access to fans of legendary franchises: Star Trek, 1923, Tulsa King, SpongeBob SquarePants and many others.
- Advertising on growing streaming platform with exclusive Paramount content
- Ad-supported tier available in Germany since June 2025
About Paramount+
Paramount+ (pronounced 'Paramount Plus') launched in Germany in December 2022, offering a diverse range of content from iconic brands like CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, and SHOWTIME®. The platform also features exclusive German-language originals such as Germany Shore, alongside international hits like Star Trek, PAW Patrol, MobLand, Tulsa King, and Dexter. With a rich library of original series, blockbuster movies, and beloved classics, Paramount+ caters to all ages. Available as a standalone subscription and through partnerships with Sky Deutschland, it's quickly becoming a key player in the German streaming landscape, competing with established services while delivering a unique mix of local and global content.
What is Paramount+ Advertising?
Paramount+ introduced a Premium tier in March 2025 and rolled out the ad-supported "Basic (with ads)" tier in June 2025 in Germany, Austria, and Switzerland. This new tier enables streaming in Full HD on one device simultaneously and provides advertisers access to an engaged audience of Paramount fans. The Paramount+ ad environment is built to ensure brand safety, non-skippable delivery, and 100% viewability across all devices — including Smart TVs, mobile, and desktop. Like Netflix, Paramount+ does not show advertisements on children’s profiles or within content categorised for viewers under 13, complying with both EU audiovisual media regulations and Paramount’s global advertising standards. When it comes to ad load industry analyses have historically observed ~1-4 + minutes/hour on Paramount+ in other markets.
Paramount+ Ad Formats
Exact detailed specs for Germany are not fully public yet—but globally, the platform offers premium inventory and innovative ad units. For example:
- Classic Video Ads (Pre-roll, Mid-roll): Video spots played during ad breaks in streaming content.
- Branded Integrations / Sponsorships: Premium placements tied to flagship content.
- Interactive/Overlays/Shoppable Formats (mentioned in broader global context) though German market specifics may still roll out.
Video Ad (Pre- or Mid-roll)
- Spot Length: 10; 15; 20 or 30 sec. & pre-roll up to 60 sec.
- File Type: MP4 or MOV
- Resolution: 1920x1080 (recommend) or 1280x720
Static Pause Ad
- File Type: transparent psd or png
- Resolution: 1018x674px
- DPI: 72
Audience Insights of Paramount+ in Germany
Paramount+ reaches a valuable audience in the DACH region who are fans of premium entertainment and legendary franchises.
Audience Characteristics:
- Entertainment enthusiasts with affinity for US premium productions
- Fans of established franchises with high brand loyalty
- Tech-savvy streaming users who value quality over quantity
- Multi-generational audience through Nickelodeon content for families
Targeting Options on Paramount+
Paramount+ offers comprehensive targeting capabilities through the VISOON marketing platform and programmatic access:
- Age & Gender
- Geographic Targeting (country, region, possibly city/postcode)
- Device Targeting
- Genre/Content-Affinity Targeting
- Franchise/Title Targeting (fans of specific shows)
- Branded Sponsorships & Event Units
- Cross-Platform / Multi-Screen Reach
What does Paramount+ Advertising cost?
There are many factors that influence the final price of a Paramount+ advertising campaign. It depends on your ad format, spot length, targeting options and also factors like deal type and seasonality play a role. Additional fees such as those from third parties, publishers, and other administrative expenses may also apply.
Cost Indicator | €€€ |
To get a first estimation about potential reach and costs, you can simply use our CTV planner. Please note that you will have to add 2 more inventories to get a price estimation. In case you only plan to advertise on Paramount+, just approach us with a short message and we will send a non-binding offer.
How to Start Advertising on Paramount+ | Checklist
You want to learn more about Paramount+ advertising with more concrete insights, ad guidelines and examples? Just leave us a message here and we help to complete your checklist to run your next CTV campaign on Paramount+.
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