WHITEPAPER: HOW TO PLAN YOUR CTV CAMPAIGN FAST
How to plan your CTV campaign fast
A Practical Guide for Marketing & Media Decision-Makers
Connected TV is already an integral part of the media mix – yet fragmented devices, publishers, formats, and measurement methods keep slowing marketers down.
The result: endless alignment loops, wasted time, and missed opportunities.
This whitepaper shows you how to build a reliable CTV plan in less than three hours – from defining objectives all the way to activation. It’s built on three guiding principles that run through every chapter:
- Speed drives impact – as long as the guardrails are in place.
- Standardization beats gut feeling.
- Technology replaces manual effort.
Based on this, you’ll discover a 5-step framework that significantly accelerates planning, get a concise guardrails checklist for quality and safety, and learn how tools like viiew make CTV planning possible in minutes instead of weeks.
In short: a guide that helps you launch CTV campaigns faster, smarter, and safer.
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What to expect
- Why Speed Matters – Three Principles for Efficient CTV Planning
- State of CTV 2025 – Key Trends & the Top 3 Planning Mistakes
- The 5-Step Framework – From Briefing to Activation in Under 3 Hours
- Guardrails – Brand Safety, Fraud Control & Frequency at a Glance
- Quick Wins with viiew – Benchmarks, Scenarios & Planning in Minutes